Foxhaven Media
Owner, Founder (2021 - Present)
I own and operate Foxhaven Photography and Foxhaven Digital, which I started in 2021 to combine photography with digital marketing consulting.
I established Foxhaven Photography to focus on creating compelling visuals for real estate, Airbnb rentals, and commercial clients. I’ve always believed that high-quality imagery is key to telling a story, whether it’s showcasing the character of a home or promoting a brand’s identity. Through attention to detail and a commitment to excellence, I’ve helped clients elevate their listings and engage their audiences. These two ventures represent my passion for blending creativity and strategy to help others succeed.
Learn more → foxhavenphoto.com
Drawing from my background in business and creative work, I launched Foxhaven Digital, a studio dedicated to helping local Charlottesville businesses enhance their online presence. From crafting effective SEO strategies to building custom websites, I wanted to provide tailored solutions that would empower small businesses to thrive in an increasingly digital and AI-driven world. Each project has been an opportunity to collaborate closely with clients, understanding their unique goals and delivering results-driven strategies.
Learn more → foxhaven.co
Virginia Distillery Company
Digital Marketing Manager (2019-2021)
“With the courage to create our own traditions, and the conviction to remain true to ourselves and our home, Courage & Conviction sets the new standard for American whisky, rivaling the finest in the world. In Virginia’s Blue Ridge Mountains, where the winters are cold and dry, and the summers are hot and humid, a native Irishman looked out at the blue-colored hills and saw the future.”
From social media software to American Single Malt whisky, I found a new role as the Digital Marketing Manager at Virginia Distillery Co. in 2019. For the next several years, I was responsible for all digital properties, search marketing strategies, social media, paid digital advertising, content, and beyond. I helped bring whisky marketing into the 21st century. Here’s a bit of what I did:
Led the digital transformation of the company’s marketing efforts, taking the company’s digital efforts from an outside agency to in-house, increasing website traffic by 65% and growing social media engagement by 45%.
Pioneered the launch of a direct-to-consumer (DTC) sales channel during a critical regulatory shift in Virginia during the COVID-19 pandemic, which previously prohibited online alcohol sales. Spearheaded efforts to enable online whisky sales for the first time in the company’s history, accounting for 20% of the overall company's sales in 2020
Managed all aspects of digital marketing, including search marketing (SEO/SEM), social media, website content, customer acquisition, and e-commerce initiatives.
In June of 2021, I gave my two weeks notice, and left Virginia Distillery Co. to pursue my entrepreneurial interests.
Rafflecopter
Cofounder, COO (2011-2017)
The original Rafflecopter platform closed on October 1, 2025. My role as cofounder and COO ran from 2011 to 2017; the work and accomplishments below reflect that period.
Rafflecopter was a social media marketing software platform that helped bloggers and businesses run giveaway promotions online. Users could create an embeddable entry form, place it on a landing page, blog post, or Facebook page, and begin collecting sweepstakes entries.
Our tagline was: The world’s easiest way to run a giveaway online.
Rafflecopter was conceived on March 10th, 2011, and went from an idea on a napkin to a company with thousands of paying customers in 30 months without any outside funding. Between 2013 and the time I left in 2017, the company had amassed over 30k paying customers and hundreds of thousands of free users. In 2016, the company had 10 employees with offices in downtown Boulder, Colorado.
During my 6 ½ years spent there as the cofounder and COO, I gained a tremendous amount of knowledge with regard to how to build a great product, hire and lead a fantastic team chock full of smart individuals, and run a successful business. My specific areas of interest in the business related to product management, marketing, social media, customer support, and business operations.
Our Inbound Marketing Strategies
As a bootstrapped startup, we focused a lot of our efforts on inbound marketing with an emphasis on content marketing. During my time at Rafflecopter, I wrote hundreds of blog posts and knowledge base articles, a giveaway best practices manual, three ebooks, a dozen case studies, created several infographics, and produced several videos.
My articles answered practical questions about no-purchase-necessary rules, sweepstakes terms and conditions, Facebook sharing, and giveaway promotion. I also wrote about the strategies we used to attract 45K entries to a promotion and the traffic and SEO impact of reaching Reddit’s front page.
To show how businesses used the platform, I created customer stories and case studies featuring the Colorado Tourism Board, Xero Shoes, and Guitar Pro. Longer-form guides included A Publisher’s Guide to Giveaway Promotions and The Ultimate Guide to Giveaway Marketing.
Customer education was another part of this work. I helped build and maintain the Rafflecopter Knowledge Base and the Rafflecopter Field Manual, turning common questions and giveaway best practices into resources users could follow. I also created landing pages explaining Facebook and Twitter promotion guidelines.
Rafflecopter “Celebrate Your Fans" Promotional Video [60-sec]
Our Social Media Efforts
Rafflecopter helped people build and engage their audiences, so our own social media presence was an important part of the business. We focused on Twitter and Facebook, using both channels to stay in touch with our community, share newly published content and company announcements, and provide customer support.
We also ran our own giveaways to demonstrate how to use the software. These promotions gave our community practical examples to follow while giving us another way to connect with the people using Rafflecopter.
Our Focus on Customer Support
From the start, I wanted customer support to be a defining part of Rafflecopter. Every employee I hired onto the business team read Delivering Happiness by Tony Hsieh, which describes the culture he cultivated at Zappos. We brought that commitment to our day-to-day work, supporting customers through email, live chat, and social media.
As our user base grew, we needed ways to keep support timely and personal. We used Zendesk to create and maintain hundreds of macros that helped us respond efficiently to individual customers. We also built a searchable knowledge base with answers to more than a hundred frequently asked questions about using the software.
Beyond answering individual questions, we created the Rafflecopter Field Manual, a microsite covering the best practices and fundamental techniques behind successful online giveaway promotions. It gave users a practical guide to planning and running more successful promotions with our software.
Working with companies around the world was one of the most rewarding parts of the business. We maintained relationships with brands including Yelp, Texas Instruments, Harper Collins, and Brooks Running; agencies including Edelman, CollectiveBias, and Townsquare Media; and representatives for personalities including Arnold Schwarzenegger, Troy Polamalu, Dave Mustaine, and Mitt Romney.
I was also the company’s main contact for press releases, interviews, and podcasts. I represented Rafflecopter in publications including CBC, 5280 Magazine, Capital One Spark Business IQ, Product Hunt, BuiltInColorado, and the US Chamber of Commerce, and contributed interviews to several books as a thought leader in online promotions.
Backcountry.com
SEM/Comparison Shopping Program Manager (2008-2010)
During my time at Backcountry.com, I built, monitored, and strategized paid search accounts across Backcountry's portfolio of ecommerce properties on a team of five other marketers. I led Backcountry's shopping search programs across five retail sites (think Google Shopping), where tasks included data feed construction, transmission, bid management, and other various optimization measures.
I was responsible for recognizing areas of improvements in paid search and shopping search programs and implementing efficiencies in those areas. Sites I managed these accounts for included Backcountry.com, Dogfunk.com, RealCyclist.com, HuckNRoll.com, and SteepAndCheap.com.
In April of 2010, I gave my two weeks notice, and left Backcountry to pursue my entrepreneurial interests.
360i
Associate Media Manager (2007-2008)
This is where I began my career in digital marketing. At 360i, I provided support and managed pay-per-click monthly budgets between $20K - $200K+ utilizing 3rd party and in-house tools to a number of household name clients, including Alamo Rent A Car, Turner Broadcasting, and The Atlanta Journal-Constitution.
During my time at 360i, my activities included but were not limited to keyword research, bid optimization, reporting administration, web analytics, and conversion tracking.
I left 360i in April 2008 to pursue a new opportunity with Backcountry.com in Park City, Utah. I’m grateful to have spent the early part of my career working with the team at 360i.
I’ve had the pleasure of working with…
Josh Couper
"I had the opportunity to work under Greg for 3 years. He’s not only an incredible founder but also brings an immense amount of expertise in product development and business development to the table as well.
Being an incredible strategic thinker and product manager, he led the charge in shaping the Rafflecopter product and scaling it from 0 to over 100,000 users in just a few years. I was able to observe and learn from his skillset working with developers, designers, and external partners.
Additionally, having a natural knack for managing diverse skillsets, he enabled the marketing and support employees at Rafflecopter to thrive in their roles as well enabling his team to work efficiently and scale quickly.
Greg is not only an incredible business leader and marketer, he’s a genuinely a great person and gifted mentor as well."
David Criswell
LinkedIn Profile
"I was fortunate enough to work with Greg for close to 3 years at Rafflecopter, where he was a co-founder. It was quickly apparent the company’s devoted following and customer base they developed in just a few short years was in large part due to Greg’s ability to understand the customer and translate that into a strong product/market fit.
He is the ultimate customer champion and it shows in everything he does, from conversations with customers through support tickets, to interacting with fans and followers over the huge 700k+ social following he built for the company, to advocating for their needs in every product and feature decision. He leads by example and is willing to jump in and help on any task if it helped moves the company towards its goal.
Greg is also an outstanding product and project manager. The combination of his ability to empathize and understand customer needs, combined with his ability to see the big picture and break it down into tactical chunks, plus manage across teams made him one of the most effective product managers, project managers, and leaders I’ve worked with.
Greg’s level of effort and production is always something that I admired and tried to emulate. He set an example for the team and while he works hard and expects the same of his team, the team is always happy to perform and put in the effort because they respect him as a leader. He constantly is on the lookout for opportunities to help everyone the team improve, both individually and the group as a whole. He is also a humble leader constantly wanting to learn and seeks out input from the team.
I’d jump at the chance to work with Greg again, and would recommend the same to anyone else who has the opportunity."